Existing for over 4 years with customers and stockists world wide, Willful is your shop for colorful, handcrafted wooden spoons, salad bowls, fruit bowls, and modern housewares for the perfect made in the USA gift. Based in Minnneapolis, MN owner and designer Araya Jensen has been in the design industry for more than 15 years creating beautiful spaces.  Find out more about her Willful story here.  

P R E S S
"Because even frozen casseroles seem gourmet when doled out with hand-dipped serving spoons"
Holiday Gift Guide
Pregnancy & Newborn
"“Everyone needs a large salad bowl in their lives. This one is hand-dipped in rubber, which gives it an updated modern look and a no-slip grip."—Anna Stockwell"
11 Gifts the Epicurious Editors Want: Epicurious Gift Guide 2016: Editors Picks
Epicurious
"“In this season of thanks and gratitude, we want to put our focus on those who are doing great things for people in need and the American Refugee Committee has impacted people all over the globe not to mention their fantastic work with Somalian refugees right here in Minnesota,” "
Owner of Willful gift shop in south Minneapolis 'still bootstrapping it'
Star Tribune
"This trio of neon-dipped bowls will be a hit with everyone from a cook to an organized teacher."
100 Cool Gifts Under $50 for Everyone on your List
Redbook Magazine
"the best kitchen products marry utility with elegance. Minneapolis-based Araya Jensen's rubber dipped wooden products are no exception"
Modern World
Dwell Magazine
"fresh, functional, fun things for spring"
Things We Love
Sift
Partners
I M A G E S
L O G O S
T E S T I M O N I A L S
★ ★ ★ ★ ★
"It is a lovely color and very well made. We have ordered from her before and will continue to do so. Wooden Salad Bowl Set, Feather Grey, Dec 8, 2015 "
nancytarshis
★ ★ ★ ★ ★
"Another lovely bowl to put my make up. Very well packed and fast shipping to Europe. Love your work! 6" snack bowl, Dec. 15th 2015"
carminov
★ ★ ★ ★ ★
"Fast shipping and beautiful product - couldn't be happier!"
N E W S
Press kit powered by PressKitHero